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Native Pet has announced its first cat supplement line, consisting of five products for concerns including hairballs, digestion, immune support, and calm. The products are scheduled to go on sale at nativepet.com on Sept. 30 and nationwide at Petco on Oct. 19; the source does not give prices or detailed product evidence.
Native Pet has announced its first line of cat supplements, bringing the brand’s product range beyond dogs with five daily formulas for hairballs, multivitamin support, probiotics, immune support and calm. The company says the products will be available at nativepet.com on Sept. 30 and nationwide at Petco starting Oct. 19.
The new line includes products called Hairball, Multivitamin, Probiotic, Immune and Calm, each aimed at a different area of feline health. According to the announcement, Native Pet developed the formulas through its in-house formulator, Dr. Dan Su. The source says the products either carry the National Animal Supplement Council (NASC) Quality Seal or meet Association of American Feed Control Officials (AAFCO) nutritional standards, but does not specify which standard applies to each product.
The supplements are made as dual-texture chicken chews, with a crunchy exterior and creamy center. Native Pet says the format is intended to address the difficulty of getting some cats to eat supplements. The company describes its formulas as having minimal ingredient lists, no fillers and flavor from ingredients rather than added or artificial flavors. Those descriptions are the company’s product claims; the announcement does not provide full ingredient panels or independent testing results for the cat range.
Native Pet says the launch follows repeated requests from cat owners. CEO and co-founder Dan Schaefer said the new products are intended to extend to cats the standards the company applies to its dog supplements. The brand, founded in 2017, says it sells products in more than 13,000 retail locations nationwide. The announcement does not identify whether every retailer carrying its existing products will stock the new cat line.
Native Pet Moves Beyond Dog Products
The launch gives Native Pet a new product category and gives cat owners another brand option in the supplement market. The five products address several commonly marketed needs—coat and hairball care, digestion, immune support and calm—while the chew format is designed around a practical challenge: cats may refuse supplements that are difficult to administer or unappealing to eat.
For shoppers, the company’s stated quality standards and ingredient approach are part of the pitch, but they do not by themselves establish how well a product works for an individual cat. Pet owners comparing products will need to review specific ingredients, directions and applicable quality credentials when those details are available. Cats with health conditions or those taking medication should be assessed by a veterinarian before a supplement is added to their diet.
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A Dog Brand Adds Cat Formulas
Native Pet says it has focused on dog supplements since its founding in 2017, and that cat owners have asked for a feline range over the years. This launch is the company’s first move into cat supplements, rather than a reported change to its existing dog products. The source describes Native Pet as a clean-label pet supplement brand with distribution across pet specialty, natural grocery and mass retailers.
The company also points to the 2025 Clean Label Project certification of The Daily, its flagship dog supplement, which it says was verified against more than 150 contaminants. That certification relates to The Daily, not the newly announced cat products; the supplied material does not say that the cat line has received the same certification. The distinction matters because the dog product’s credential should not be read as a certification of the new range.
Product Details Still to Come
The announcement does not state prices, package sizes, serving directions or complete ingredient lists. It also does not identify which of the five products carries the NASC Quality Seal and which meets AAFCO nutritional standards, or provide independent evidence about the formulas’ effectiveness. The source gives launch dates but does not specify a year, so the timing cannot be tied to a particular calendar year from the material provided.
It is also unclear whether Petco will carry all five supplements at every location, whether the products will be available through other retailers at launch, or whether Native Pet plans additional cat products. The company’s broader retail footprint refers to its products generally and does not confirm distribution for this new line.
Online and Petco Sales Dates
According to Native Pet’s announcement, the cat supplements are scheduled to go on sale through nativepet.com on Sept. 30, with a nationwide Petco launch planned for Oct. 19. The source does not state the year for either date. Product pages and retailer listings should provide further details, including prices, ingredients, package options and availability, as those details are published.
Consumers considering a supplement for a cat should check the label and discuss the product with a veterinarian, particularly if the cat has an existing condition or is taking medication. The announcement does not describe the supplements as substitutes for veterinary diagnosis or treatment.
Key Questions
What products are in Native Pet’s new cat line?
The line has five daily supplements: Hairball, Multivitamin, Probiotic, Immune and Calm. Native Pet says they target different areas of feline health.
When will the supplements be available?
The announcement lists Sept. 30 for sales at nativepet.com and Oct. 19 for a nationwide Petco launch. It does not specify the year.
What form do the supplements take?
Native Pet describes them as dual-texture chicken chews, crunchy on the outside with a creamy center. The company says the design aims to make supplements easier to give to cats.
Are the new cat supplements independently certified?
The announcement says each formula either carries the NASC Quality Seal or meets AAFCO nutritional standards, but it does not say which applies to each product. It provides no claim that the cat line has The Daily dog supplement’s Clean Label Project certification.
Should a cat owner ask a veterinarian before using a supplement?
Yes. A veterinarian can advise whether a supplement is appropriate for a particular cat, especially if the cat has a health condition or takes medication. The announcement does not provide individualized veterinary guidance.
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