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COLLAR Company and the HAVKIT Charitable Foundation have launched the #INeedSpace initiative in Ukraine, pairing a yellow WAUDOG collar and leash collection with a public message about respecting dogs’ space. A portion of sales proceeds will support HAVKIT’s animal welfare work; the amount and the initiative’s reach have not been specified.
COLLAR Company and the HAVKIT Charitable Foundation have launched the #INeedSpace initiative in Ukraine, introducing yellow WAUDOG collars and leashes marked “I Need Space” to signal that a dog should not be approached without permission. The companies say a portion of sales proceeds will support HAVKIT’s animal welfare work, combining public awareness with charitable funding.
The initiative uses the color yellow as a cue that a dog needs distance and personal space. The campaign says the signal is not a declaration that a dog is aggressive. A dog may need space because it is recovering from medical treatment, adjusting to a new home, responding to past stress, or simply because of its individual needs. The owner is best placed to explain what is appropriate for that dog.
People who see the yellow message are asked not to approach, pet the dog, or bring another dog over without first asking. The campaign’s guidance is to check with the owner before making contact. Its stated aim is to make that request easier to communicate during walks, when an owner’s needs may not otherwise be apparent to passersby.
The special collection is available for purchase in Ukraine. The accessories come with a QR ID tag, and the company says their hardware has a lifetime warranty. The partners say a portion of sales proceeds will help fund HAVKIT activities, including animal treatment, food supplies, sterilization, temporary accommodation, and other urgent needs. They have not disclosed the portion or a sales target.
Monobank has also joined the initiative with a themed card design, according to the announcement. The partners describe that as another way to bring the message to a wider audience, but have not provided figures on its reach or on how many products have been sold.
A Clearer Signal on Dog Walks
The initiative addresses a common point of uncertainty in public spaces: a person may see a dog as approachable while the owner knows the animal needs distance. A visible message can make that need easier to recognize before someone reaches toward the dog or brings another animal close. The campaign’s practical request is straightforward: pause and ask the owner.
That message may matter particularly for dogs dealing with illness, recovery, adjustment, or stress. HAVKIT Director Yevhenii Bolybik said some dogs in Ukraine have experienced shelling, evacuation, and the loss of familiar surroundings. He also said any dog may need personal space, regardless of its history or behavior. The partners present the initiative as a public courtesy, not as a diagnosis of a dog’s condition.
The sales contribution adds a fundraising element, directing part of purchases toward the foundation’s stated animal welfare work. However, without a disclosed share of revenue, sales total, or funding commitment, the scale of that support cannot yet be measured from the announcement.
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How the Yellow Signal Works
The announcement describes yellow as a signal already used in the international dog-owning community to indicate that a dog needs distance. The initiative’s stated purpose is to make the meaning better understood in Ukraine. Its effectiveness depends on people recognizing the message and responding by giving the dog room or asking the owner before approaching.
The launch links that awareness effort to products from WAUDOG, COLLAR Company’s pet-accessories brand. COLLAR Company says it was founded in 1995 and exports products to 82 countries. Those company details provide background on the product maker; they do not establish how widely this particular collection will be distributed beyond Ukraine. The announcement says the collection is currently offered on the Ukrainian market, while describing the idea as relevant to dog owners elsewhere.
““The ‘I Need Space’ initiative is about one of those things: recognizing a dog’s needs and respecting its boundaries.””
— COLLAR Company
Sales, Funding and Reach
The announcement does not state what share of sales proceeds will go to HAVKIT, how much funding the collection is expected to raise, or how that support will be reported. It also gives no sales figures, campaign duration, or targets for public awareness. The collection is described as available in Ukraine; the partners have not announced whether or when it may be sold in other markets.
It is also unclear how many people will recognize the yellow “I Need Space” wording or how the partners will measure changes in unwanted approaches to dogs. The announcement explains the intended meaning and asks the public to check with owners, but does not provide research showing how widely the signal is already understood or how the campaign’s effects will be evaluated.
Availability and Campaign Updates
For now, the next step is for Ukrainian consumers to access the collection and for the partners to promote what the yellow message means. The announcement does not give a timetable for further campaign activities, planned product releases, or expansion beyond Ukraine.
Future updates from COLLAR Company or HAVKIT could clarify the charitable contribution, sales results, and any plans to assess the campaign’s reach. Until then, the guidance for the public remains the one set out by the initiative: when a dog wears the “I Need Space” message, do not approach without permission; ask the owner first.
Key Questions
What is the #INeedSpace initiative?
It is a campaign by COLLAR Company and HAVKIT to promote a yellow signal that tells people a dog needs space. The partners have introduced WAUDOG collars and leashes marked “I Need Space.”
What should someone do when they see the yellow message?
The campaign asks people not to approach, pet the dog, or introduce another dog without permission. The suggested response is to ask the owner first.
Does a yellow collar mean a dog is aggressive?
No. The initiative describes yellow as a request for distance, not a warning that a dog is aggressive. A dog may need space for many reasons, and the message does not identify the reason.
Where can people buy the collection, and who benefits from sales?
The collection is available in Ukraine. The partners say a portion of sales proceeds will support HAVKIT’s work, including animal treatment, food, sterilization, and temporary accommodation, but they have not disclosed the portion or expected amount.
Source: petsplusmag.com
