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Nulo reported results from an online survey of 2,013 U.S. adults, including 800 cat owners, conducted by Wired Research in August 2026. The company says 91% of cat parents surveyed reported at least one behavior showing their cat influenced their life; the survey also found differences by age and gender. The findings are company-commissioned research and do not establish that cats cause the choices respondents described.
Pet food company Nulo has released results from an online survey reporting that cats influence decisions about relationships, home life, spending and daily routines. The August 2026 study, conducted by Wired Research among 2,013 U.S. adults, including 800 cat owners, found that 91% of cat parents said they had experienced at least one behavior reflecting their cat’s influence, according to the company.
The survey describes that influence in ordinary interactions as well as larger choices. Fifty-eight percent of cat parents said they had held a full conversation with their cat, and 32% said they had asked their cat’s opinion before making a decision. Those figures reflect respondents’ answers, not an independent measure of how much cats determine household decisions.
Responses also touched on dating and home arrangements. Twenty-five percent of cat parents said they would stop dating someone their cat disliked; the share was 32% among female cat parents and 17% among male cat parents. More than half, 53%, said they would keep an unattractive piece of furniture because their cat liked it. About a third said they would give up their side of the bed permanently, while 27% said they would give their cat its own bedroom.
On spending, 38% of cat parents said they would spend more on their cat’s food than on their own food, a figure that reached 43% among women and Gen Z cat parents. Thirty percent said they would spend their last $100 on their cat rather than themselves. These are reported preferences in a survey, not records of actual purchases or financial decisions.
How Cat Preferences Enter Household Decisions
The results offer a snapshot of how some U.S. cat owners describe the role of pets in their homes. The reported choices range from accommodating a cat’s comfort—such as changing furniture or sharing a bedroom—to giving a pet’s preferences weight in dating and spending decisions. For readers, the findings provide figures for behaviors often discussed anecdotally, while the survey’s self-reported answers should not be treated as proof that the same patterns apply to all cat owners.
The findings also have a commercial connection. Nulo used the survey announcement to discuss Prowess, its wet and dry cat-food line, tying reported owner priorities around food and care to its product launch and marketing. The survey did not test the food, compare it with other products or establish that its recipes produce particular health outcomes.
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Survey Scope and Gen Z Responses
Wired Research conducted the survey online from August 17 to 21, 2026, using an email invitation. Nulo describes the sample as nationally representative and reports a margin of error of plus or minus 2.2 percentage points at a 95% confidence level. The company says the margin of error is higher for subgroup results, including comparisons by age and gender. That caveat matters when interpreting differences between demographic groups.
Some of the larger reported age gaps involved Gen Z cat parents. Thirty-one percent said they had left an event early because they wanted to get home to their cat, compared with 15% among Millennials, Gen X and Boomers combined. Gen Z respondents were also more likely to say they asked their cat’s opinion before a decision, lowered the volume to avoid waking the animal or checked on it by camera while away. Nulo reported those comparisons as 45% versus 28%, 35% versus 20% and 31% versus 20%, respectively.
The report also said 24% of cat parents would move to give their cat a better living space. Among Gen Z cat parents, the figure was 35%, compared with a lower rate among older generations. These findings come from a survey commissioned and publicized by Nulo, a company that sells pet food; the supplied report does not describe independent replication.
“These findings put numbers behind something cat parents already know: cats have a real say in how their households run.”
— Dr. Heather Mendoza, Nulo’s vice president of product development
Limits of the Self-Reported Findings
The published material does not provide the full questionnaire, response rates, weighting details or a breakdown of how respondents were recruited beyond an email invitation to an online survey. It also does not clarify how respondents interpreted terms such as “full conversation,” “better living space” or “last $100.” The findings therefore show what participants reported, rather than independently verified actions.
Although Nulo calls the survey nationally representative, the supplied release does not detail the methods used to make the sample representative. The reported plus-or-minus 2.2-point margin of error applies to the full sample under the stated confidence level; Nulo says subgroup margins are higher. The release does not provide those subgroup margins, so the precision of age and gender comparisons is less clear. No information in the release establishes whether the results will be independently reviewed or repeated.
Nulo’s Product and Survey Follow-Up
Nulo’s announcement directs consumers to ProwessCats.com and says the product line is available online through Petco and PetSmart. The company describes recipes for kittens, adult cats, sensitive stomachs, skin and coat care, weight management and mature cats. Those product descriptions are company claims; the survey itself assessed reported owner behavior, not the nutrition or performance of Prowess foods.
The release does not announce another survey, a follow-up research date or an independent review of the results. Further detail would help readers assess how the sample was assembled and how responses were weighted. Until then, the figures should be read as a snapshot of answers collected from the stated survey group, with added caution around subgroup comparisons.
Key Questions
Who conducted the survey and when?
Wired Research conducted the online survey for Nulo from August 17 to 21, 2026. It included 2,013 U.S. adults aged 18 and older, including 800 cat owners.
What does the 91% figure mean?
Nulo says 91% of cat parents surveyed reported at least one behavior reflecting their cat’s influence on their life. It does not mean that 91% reported every behavior listed in the survey.
Did the survey show that cats cause these choices?
No. The findings are based on respondents’ self-reported answers. The released results do not establish that cats caused the decisions or independently verify that respondents acted on the preferences they described.
How should readers interpret the Gen Z comparisons?
Nulo reported higher percentages for several behaviors among Gen Z cat parents than among older respondents. The company says the margin of error is higher for subgroups, and its release does not give the subgroup margins, so those comparisons warrant caution.
Was the survey an evaluation of Nulo’s Prowess food?
No. The survey asked about cat owners’ reported behaviors and priorities. Nulo used the results to discuss its Prowess products, but the study did not test the food or compare its effects with other products.
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