TL;DR
Purina Pro Plan Veterinary announced three cat-care products: a therapeutic urinary diet with calm-behavior support, plus liquid supplements for joints and hairballs. The supplements are available now, while the diet is scheduled for Nov. 23; the announcement does not provide pricing or detailed clinical-study results.
Purina Pro Plan Veterinary has announced three new feline products: a therapeutic diet for urinary health and calm-behavior support, and liquid supplements for joint care and hairball management. The supplements are available now; the diet is listed as available Nov. 23, giving veterinarians and cat owners additional options for specific care needs.
Get pet supplies delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
The new diet, Pro Plan Veterinary Diets UR Urinary St/Ox + Calm Feline Formula, combines the brand’s urinary nutrition with support for calm behavior. Purina says it is intended to help manage cats with stress-related urinary conditions, dissolve struvite stones and reduce the risk of recurrence of both struvite and calcium oxalate stones. The announcement does not state the year associated with the Nov. 23 availability date.
Pro Plan Veterinary Supplements Joint Care is a liquid formula containing omega-3 fatty acids to support healthy joints, mobility and comfort. It also contains L-leucine, which Purina says is included to help maintain healthy muscles. The company describes the liquid format as a way to add the supplement to a cat’s daily routine; it is listed as available now.
The second new supplement, Hairball Care, contains functional cellulose. Purina says it is formulated to help move hair through the digestive tract, minimize hairball formation and support normal bowel function and stool quality. It is designed for cats that may need hairball support while staying on their current diet, and is also listed as available now.
More Options for Feline Care
The additions broaden the product choices Purina offers for three needs that can prompt discussions between cat owners and veterinary teams: urinary conditions, mobility concerns and hairballs. The diet is intended for a defined urinary-health use, while the two supplements are presented as additions to everyday care. That distinction may help readers understand that the products are not interchangeable and that the appropriate choice depends on an individual cat’s needs.
Purina’s announcement describes the products’ intended functions, but does not establish how well they work for every cat. For owners, the practical significance is the availability of additional options to discuss with a veterinarian, particularly for cats with a diagnosed condition or ongoing symptoms. A product announcement alone does not replace veterinary advice or confirm that a product is suitable for a particular animal.
Products Worth Considering
Whisker Feeder-Robot Automatic Pet Feeder, White with Smoke-Grey Hopper
Whisker Litter-Robot 4 Self-Cleaning Litter Box Supply Bundle, Black
PETLIBRO Automatic Pet Feeder with Camera, Dual Bowls, 5L, Black
As an affiliate, we earn on qualifying purchases.
Additions to Purina’s Feline Range
Purina says the three products are additions to its existing Pro Plan Veterinary feline portfolio, which includes therapeutic diets and supplements addressing areas such as hydration, digestive health and calm behavior. The company frames the expanded range as a way for veterinary teams to tailor recommendations to individual patients while accounting for owner preferences.
The source report reproduces a company press release. Purina describes the products as science-informed, but the material provided does not include links to specific studies, trial designs or independent assessments. The report also provides no prices or product-size details. Those omissions limit what can be concluded about the evidence and practical cost of the new offerings.
Evidence and Availability Details
The announcement does not provide clinical-study details, product prices or full ingredient quantities, so those points cannot be independently assessed from the source material. It also does not specify the year for the diet’s Nov. 23 availability date or identify retailers and regions where each product can be purchased. Purina’s stated benefits are company claims about intended product use, not evidence that every cat will respond in the same way.
The source does not clarify whether the new products require a veterinary recommendation or prescription, nor does it give guidance on suitability for cats with other health conditions. Owners should ask a veterinarian before changing a cat’s therapeutic diet or adding a supplement, especially when the cat is being treated for a medical problem.
Availability and Veterinary Guidance
The two supplements are listed as available now, while Purina gives Nov. 23 as the planned availability date for the UR Urinary St/Ox + Calm diet. Because the release does not specify a year, readers should check with Purina or veterinary practices for current timing and local availability.
Purina directs readers to proplanvet.com for further product information. Cat owners considering any of the new offerings can discuss the product details with their veterinarian, who can help determine whether it fits the cat’s diagnosis, current diet and overall care plan.
Key Questions
What new cat products did Purina announce?
Purina announced one therapeutic urinary diet and two liquid supplements: Joint Care for joint and muscle support, and Hairball Care for hairball management and bowel-function support.
When are the products available?
The two supplements are listed as available now. The urinary diet is listed for Nov. 23, but the source does not specify the year or provide regional availability details.
What does the new urinary diet claim to support?
Purina says UR Urinary St/Ox + Calm is designed to support calm behavior and help manage cats with stress-related urinary conditions. The company also says it helps dissolve struvite stones and reduce recurrence risk for struvite and calcium oxalate stones.
Can owners add the supplements without consulting a veterinarian?
The announcement does not specify whether a veterinary recommendation is required. Owners should discuss a supplement or therapeutic diet with a veterinarian, particularly if their cat has a diagnosed condition or takes other treatments.
Did Purina publish study results or prices in the announcement?
No. The source describes the products’ intended functions but gives no study details, prices or ingredient quantities.
Source: petsplusmag.com
