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IndiePet announced that Bill Greene will become its executive director effective Oct. 19, 2026. Greene previously served on the association’s board and worked in independent pet retail, pet-product sales, veterinary services and grooming; the announcement does not give details about his predecessor’s departure or specific new initiatives.
IndiePet has appointed Bill Greene as its new executive director, with the change taking effect Oct. 19, 2026, the association announced. Greene, a longtime industry leader and former member of IndiePet’s board, is expected to work with the board, retailers and industry partners on member support and the association’s strategic priorities.
Greene brings more than 27 years of leadership experience across large-format retail, pet-product manufacturing, veterinary services, grooming and industry governance, according to the announcement. Most recently, he spent 14 years as general manager of Reber Ranch, overseeing a large retail operation as well as the launch and operation of veterinary and grooming businesses.
Before joining Reber Ranch, Greene spent 13 years in regional sales leadership for a pet-product manufacturer, working with independent retailers, distributors and other industry partners. At IndiePet, he served for four years on the board and as secretary/treasurer before being named executive director.
The association said Greene will collaborate with its board to advance strategic priorities, deepen engagement among retailers and build industry connections. IndiePet also acknowledged former Executive Director Todd Dittman for his service and contributions, but did not state when or why he left the position.
Greene’s Experience Shapes the Role
The appointment places a leader with experience on both the retail and supplier sides of the pet industry at the head of an association focused on independent pet businesses. His background in retail operations, veterinary services and grooming may inform how IndiePet addresses member needs across more than one part of the pet-business landscape; the announcement, however, does not outline specific policy or program changes.
IndiePet says its work is focused on strengthening the independent pet retail ecosystem. It describes that network as approximately 8,000 independent and neighborhood retail locations in North America. For those businesses, the executive director’s role can affect how the association sets priorities, engages members and represents their interests with industry partners. Greene’s stated intention to listen to members signals that engagement will be part of his approach, though the organization has not provided measures or timelines for planned work.
The transition also gives the association a leader already familiar with its board and operations. That existing connection could provide continuity as Greene takes over, while his years managing a retail operation give him direct experience with the kind of businesses IndiePet says it serves.
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From Reber Ranch to IndiePet
IndiePet describes itself as an organization focused on strengthening the network of independent pet retailers, manufacturers, distributors and pet owners. Its announcement frames neighborhood pet stores as a link between pet-product makers and customers, and says the broader ecosystem has contributed to the pet industry’s growth and improvements in animal well-being.
Greene’s path to the executive director position spans several roles relevant to that network: 13 years in regional manufacturer sales, followed by 14 years managing Reber Ranch, and four years of service on IndiePet’s board. The association cited his relationships with members and partners and his understanding of challenges facing independent businesses as reasons he is suited to the role. Those points are the organization’s assessment of his qualifications, not a published evaluation of his future performance.
The announcement also thanks Todd Dittman, the former executive director, for his leadership and service. It provides no further account of the leadership handover or whether Dittman will remain involved with IndiePet.
“Bill’s depth of industry experience, longstanding relationships and genuine commitment to independent pet businesses make him exceptionally well suited to lead IndiePet.”
— Al Puntillo, IndiePet board member
Transition Details Still Pending
The announcement does not explain why Dittman left, when his tenure ended, or whether Greene’s appointment follows a planned succession process. It also does not say whether Dittman will assist with the handover.
IndiePet has not published a detailed plan for Greene’s tenure, including specific initiatives, funding, targets or timelines. The association’s stated priorities—member value, broader reach and stronger engagement—are broad aims; how it will pursue or measure them remains unclear. The announcement also does not provide further detail on Greene’s employment arrangements or any changes to the board’s composition.
Greene Takes Office in October
Greene is scheduled to assume the executive director role on Oct. 19, 2026. IndiePet says he will work with the board, retail members and industry partners to advance the association’s strategic priorities and support independent retailers. The association has not announced a separate transition schedule or identified a first initiative for him to lead.
Further details about priorities, member programs and the leadership handover may clarify how the appointment will affect the association’s work. Until then, the confirmed development is the change in executive leadership and the effective date stated by IndiePet.
Key Questions
Who is IndiePet’s new executive director?
Bill Greene, a longtime pet-industry leader and former IndiePet board member, has been appointed to the role.
When does Greene’s appointment take effect?
IndiePet says Greene’s appointment is effective Oct. 19, 2026.
What experience does Greene bring to the position?
The announcement cites more than 27 years of leadership experience, including 14 years as general manager of Reber Ranch, 13 years in regional sales for a pet-product manufacturer and four years on IndiePet’s board.
What will Greene focus on as executive director?
IndiePet says he will work with the board and industry partners to advance strategic priorities, increase engagement and strengthen the value the association provides to independent retailers. Specific projects and timelines have not been announced.
What is known about former executive director Todd Dittman?
IndiePet thanked Dittman for his leadership, service and contributions. The announcement does not explain why he left or describe his next role.
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