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PETS+ published responses from its Brain Squad survey asking retailers what they want from collars, harnesses, leashes and tags. Their requests range from a dog headlamp and less bulky pet trackers to better-fitting gear, more flexible ordering and easier in-store merchandising. The survey records retailer opinions; it does not establish how common each request is among retailers or consumers.
PETS+ has published a survey-based wish list from pet retailers seeking changes to collars, harnesses, leashes and tags, including a dog headlamp for outdoor activities. The responses also call for less bulky trackers, more adaptable harnesses and lower order minimums, offering manufacturers a snapshot of product and retail-display concerns raised by participating U.S. pet businesses.
The survey, part of PETS+’s Little Survey Brain Squad, asked retailers what they wished existed in the product categories. Adina Silberstein of Queenie’s Pets in Philadelphia said a headlamp would be useful for people who hike or boat with dogs, arguing that a light worn on the head would not shift in the way a collar-mounted light can. The response is a retailer’s suggestion, not an announcement that a product is in development.
Several participants focused on fit and movement. Lisa Kirschner of Sit, Stay, ‘N Play in Stroudsburg, Pennsylvania, requested a back-clip harness with full coverage for barrel- and deep-chested dogs and adjustable, nonplastic buckles. Joanna Shaw of All Pet & Equine Supply in Mountain Home, Arkansas, wanted harnesses that do not restrict movement over a dog’s shoulder blades. Other suggestions included modular designs that account for different body shapes, not just sizes, and more adjustability for puppies and unusually built dogs.
Retailers also raised concerns about cost, choice and shop operations. Alexis Quiroga of PAWsitively Sweet Bakery in San Antonio said seasonal designs can cost much more than basic options and asked for mid-priced choices. Kristen Hawkins of Pup in Carl Junction, Missouri, said high minimum order quantities made it difficult to replace only the sizes her shop needed, and that she had stopped carrying harnesses as a result. Robert L. Critselous of Drooly’s Dog Bakery in Bentonville, Arkansas, said products need clear sizing and merchandising support because stores are not warehouses.
Retail Needs Shape Product Design
The responses point to a gap between product variety and practical retail needs. A larger assortment can offer customers more choice, but retailers say it can also be difficult to stock, explain and display—especially when products are sold in fixed sets or require large reorders. Smaller order quantities could give independent shops more flexibility, while clearer merchandising materials could help shoppers choose gear suited to a pet’s build and behavior.
Fit concerns also carry practical implications for customers deciding among harnesses and collars. Retailers are asking for designs that accommodate different body shapes and allow movement, alongside accessible explanations of which products suit which dogs. The survey does not test product safety or establish veterinary guidance; it records what participating businesses say they want from suppliers.
dog headlamp for outdoor activities
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What the Brain Squad Survey Asked
The report appears under PETS+’s retailer-wishlist coverage and focuses on four product categories: collars, harnesses, leashes and tags. Responses cover both merchandise and the way products reach shoppers. Alongside equipment ideas, participants requested easier-to-swap tag clips, more comfortable leash grips, interchangeable leash components and improved displays for crowded product walls.
PETS+ describes its Brain Squad as a group for owners and top managers of U.S. pet businesses that serve the public. The publication says participants are invited to complete a monthly five-minute quiz. The article presents individual responses from named retailers; it does not provide a sample size, survey methodology or a breakdown of how many respondents supported each proposal.
“I have stopped carrying harnesses because I can’t justify the MOQ when I only sell a handful a year.”
— Kristen Hawkins, Pup, Carl Junction, Missouri
How Broad Are These Requests?
The report does not state how many retailers responded, how participants were selected or whether the answers represent the wider pet-retail sector. It also gives no consumer research showing demand for a dog headlamp or the other requested products. The responses establish that the named retailers raised these ideas, but not how widely they are shared.
PETS+ does not identify manufacturers committed to developing the suggestions, provide expected product launch dates or say whether any requested designs are already available elsewhere. The article is a wish list, not a product announcement or a report of industry-wide policy changes.
Whether Brands Respond
The published report sets out retailer feedback, but does not name a next step for manufacturers or PETS+. Any response—such as new headlamp-style lighting, revised harness options, lower order minimums or additional merchandising materials—has not been announced in the source material. Retailers and customers will need information from brands to determine whether any of the proposals move toward development.
PETS+ invites eligible U.S. pet-business owners and top managers to join the Brain Squad and take its monthly survey. Future survey results may provide further retailer feedback, but no schedule for follow-up on this specific wish list is given.
Key Questions
What is the main news in the PETS+ report?
PETS+ published retailer responses describing products and retail support they want in the collars, harnesses, leashes and tags categories. One respondent asked for a dog headlamp for hiking and boating.
Has a dog headlamp been announced?
No. The headlamp appears as a retailer suggestion in the survey responses. The report does not say a company is developing or launching one.
What other products or changes did retailers request?
Suggestions include less bulky pet trackers, harnesses designed for varied body shapes, more affordable seasonal styles, comfortable leash grips, swappable tag clips and modular leash components. Some respondents also sought lower order minimums and better in-store display support.
Does the survey show that most pet retailers want these products?
The report does not provide a sample size, survey methodology or counts for individual suggestions. It documents comments from participating retailers, but does not establish how representative they are of the wider industry.
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